Interactive public relations, or interactive PR, is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging. Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public, customers and prospects. The term 'interactive public relations' implies two-way communication, between an organization and its publics. Internet methods have emerged as a quick and convenient way of speaking to the public, but are better characterized as digital public relations. Although dialogue is encouraged online, the feedback can be less than desired and/or incapable of reaching the intended audience.
Miracle Technologies can coordinate and facilitate an online Public Relations campaign for your business that can get you needed exposure, respond in times of potential image crisis or help your organization reach out to a community.