Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Some of the benefits of Search Engine Optimization are:


Saves time and Money:

Search Engine Optimization saves valuable time and money by utilizing free search engine services to advertise the products and services. The search engine ranking becomes higher with the increase in popularity of a website. Once your web site is optimized and submitted it will continue to be visited and filed by search engines and is maintained with minimal effort.

Improve your Competitive Edge:

Once a customer starts liking your website he will find all his meaningful information online. This means they are less likely to find your competitors. Your online market share can also be increased with the use of SEO technology.

Enhance sales:

Researches have proved that a customer is 10 times more likely to purchase your products and services after finding your website through a Search Engine rather than online advertising. Higher site ranking means an increase in customer visits and sales targets. This in turn leads to an increase in sales opportunities. Search engine optimization results into highest conversion rates, turning your website visitors into clients.

Expand Customer Base and target Audience:

Search Engine Optimization exposes your products and services to motivated and interested customers. This expands your customer base and makes your site easier to find and locate on the internet. It improves your ranking, increasing traffic and chances of making sales.

Increases return on investment:

Success and growth of a business depends on its profitability and returns on investments. A business is said to be profitable when there is an increase in sales, thereby providing good returns. This is only possible with the optimum utilization of search engines.

Website owners dream of having a higher search ranking for their website. There need not be any swapping between both search engines and people. With this much overlap between the two areas, one should quickly and efficiently be able to have a website that web users can find in through search engine optimization. The bottom line is - an increase in motivated and interested customers' leads to increased sales for your small business, club, school or association.